MKSC-MIN Marketing science

Marketing science builds the foundational quantitative and analytical skills required to interpret market metrics and support data-driven consumer tracking. This minor bridges fundamental marketing principles with exploratory data analysis, tracking consumer habits, and evaluating promotional channels. You will develop critical problem-solving strengths, basic technical communication skills, and an essential awareness of the responsible use of digital tracking tools and statistical software within commercial environments. This minor enhances your career readiness, preparing you to bring vital data literacy and quantitative insight to brand management and market analysis teams across diverse industry sectors.

Availability
Marketing science is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.