International marketing

MKF3531

Synopsis

Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 3
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (4)

Fundamentals of marketingMKB1700
Principles of marketingMKC1200
Marketing theory and practiceMKF1120
Marketing fundamentalsMKW1120

What it unlocks

Nothing in the visible graph depends on this unit.

Offerings (1)

Second semesterCaulfield · ON-CAMPUS