MKF3531 International marketing
Faculty of Business and Economics
MKF3531 International marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 2 at Caulfield. It needs MKC1200, MKF1120, MKW1120 or MKB1700.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Caulfield
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before MKF3531
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKF3531
No unit lists MKF3531 as a prerequisite in the 2023 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment60%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing
- 2
critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly
- 3
evaluate the issues associated with market entry and the impact on long term survival in a target international market
- 4
critically assess alternative market entry strategies and their relative value in different markets
- 5
formulate marketing plans for international operations especially in the Asia-Pacific region.
Workload and teaching
- Lectures18 hours
- Tutorials18 hours
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Learning resources
Required resources
Michael Czinkota-HCP, Ilkka Ronkainen, Catherine Sutton-Brady, Nicole Stegemann (2019).
Contacts
- Chief Examiners
- Mr Peter Wagstaff
Common questions
What are the prerequisites for MKF3531?
You need MKC1200, MKF1120, MKW1120 or MKB1700 before you enrol.
When is MKF3531 offered?
In 2023, MKF3531 runs in Semester 2 at Caulfield.
How much work is MKF3531?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF3531 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.