UnitLevel 1Undergraduate

MKC1200 Principles of marketing

Faculty of Business and Economics

MKC1200 Principles of marketing is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 1 and Semester 2 at Clayton. It has no prerequisites and unlocks 24 units, leading on to 39 units in all.

Credit points: 6
Offered in 2023: Semester 1, Semester 2; Clayton
Assessment: Exam 50%; and 1 other task
Workload: 144 hours; per semester

This is the 2023 handbook entry. See the 2027 entry.

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Requisites

Before MKC1200

Prohibitions

You can't enrol if you have passed any of these.

One of

After MKC1200

24 units list MKC1200 as a prerequisite or corequisite.

Show 16 more

Enrolment rules

If you are enrolled in course B2007 you cannot undertake this unit.

Overview

Have you ever wondered what marketing is all about? This unit is designed to introduce you to the essential elements of marketing. It encompasses marketing's role in a dynamic business environment and leads you to understand how organisations use the principles of marketing to meet the needs of their customers and achieve their objectives. This unit provides a foundation for those students seeking to pursue further study of specialist marketing units; however it covers the broad scope of marketing sufficient for those students undertaking only one marketing unit.

Offerings in 2023

Teaching period	Campus	Mode
First semester	Clayton	On campus
Second semester	Clayton	On campus

Assessment

Within semester assessment
50%
ExaminationThreshold hurdle
50%

Learning outcomes

When you finish this unit, you should be able to:

1
describe key marketing concepts
2
recognise the applications of these key marketing concepts in real-life situations
3
discuss how these key marketing concepts can be used in analysing a range of marketing problems
4
demonstrate how marketing helps organisations to satisfy their customers' needs and wants.

Workload and teaching

Lectures18 hours
Tutorials18 hours
Teaching approachActive learning

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Learning resources

Required resources

Elliot, G., Rundle-Thiele, S., Waller, D., Bentrott, I., Hatton-Jones, S., and Jeans, P. (2021). Marketing (5th ed), Wiley,

Where it fits

MKC1200 is part of 2 areas of study in the 2023 handbook.

Contacts

Chief Examiners: Dr Pingping Qiu

Common questions

What are the prerequisites for MKC1200?

MKC1200 has no prerequisites, but enrolment rules apply.

What can I take after MKC1200?

MKC1200 is a prerequisite or corequisite for 24 units, including MKB2705, MKB2706, MKB3801, MKB3803, MKC2110 and MKC2130. Those lead on to 39 units in all.

When is MKC1200 offered?

In 2023, MKC1200 runs in Semester 1 and Semester 2 at Clayton.

How much work is MKC1200?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does MKC1200 have an exam?

Yes. The exam is worth 50% of the final mark, alongside 1 other task.

Which majors and minors include MKC1200?

MKC1200 is part of Marketing science.

More details

Credit points: 6
Level: 1
Study level: Undergraduate
Faculty: Faculty of Business and Economics
Organisational unit: Department of Marketing

Type: Coursework
EFTSL: 0.125
Student contribution: SCA Band 4
Study abroad: Available
Handbook years: 2020 2021 202220232024 2025 2026 2027