Area of studyUndergraduate
MRKTGSCI02 Marketing science
Faculty of Business and Economics
Marketing science (MRKTGSCI02) is an area of study worth 24 credit points, listing 4 units, taught at Clayton.
- Credit points
- 24
- Units
- 4
- Campus
- Clayton
This is the 2023 handbook entry. See the 2026 entry.
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Requisite map
Overview
By studying marketing you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing's contribution to the firm you will be able to perform a variety of roles in any industry.
Availability
Marketing science is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.
Structure
Core units24 credit points
You must complete 18 credit points from the following units. You must complete only one of MKC2110 or MKX2111.
- MKC1200Principles of marketingNo reviews yet6 cp
- MKC2110Buyer behaviour in marketingNo reviews yet6 cp
- MKX2111Buyer behaviourNo reviews yet6 cp
- MKC2500Marketing research analysisNo reviews yet6 cp
Additional marketing unit
6 credit pointsYou must complete 6 credit points from units at level 1, 2 or 3 with the prefix MKC or MKX offered at the Clayton campus.