MKF2801 Marketing insights
Faculty of Business and Economics
MKF2801 Marketing insights is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 1 and Semester 2 at Caulfield. It needs MKF1120, MKC1200, MKW1120 or MKB1700 and unlocks 2 units, leading on to 3 units in all.
- Credit points
- 6
- Offered in 2023
- Semester 1, Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before MKF2801
Prerequisites
Pass these before you enrol.
After MKF2801
2 units list MKF2801 as a prerequisite or corequisite.
Overview
This unit bridges the market research process and strategy development by introducing you to industry and competitor analysis, as well as trend and consumer insight techniques, through the synthesis of secondary data. Understanding these macro insights is a fundamental part of the marketing landscape. By forecasting trends, managers can better understand what drives and motivates consumers. The synthesis of such secondary data can greatly assist in the development of successful marketing strategies.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
demonstrate the skills required to conduct, analyse, and interpret secondary data
- 2
track and analyse trends and use them to inform strategy
- 3
use secondary research to draw strategic implications and form recommendations
- 4
appraise the role and importance of trends analysis and consumer insight techniques within organisations.
Workload and teaching
- Tutorials18 hours
- Lectures18 hours
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Learning resources
Required resources
No required resources
Where it fits
MKF2801 is part of 2 areas of study in the 2023 handbook.
Contacts
- Chief Examiners
- Mr Paul Murphy
- Mr David Toleman
Common questions
What are the prerequisites for MKF2801?
You need MKF1120, MKC1200, MKW1120 or MKB1700 before you enrol.
What can I take after MKF2801?
MKF2801 is a prerequisite or corequisite for 2 units, including MKF3121 and MKF3151. Those lead on to 3 units in all.
When is MKF2801 offered?
In 2023, MKF2801 runs in Semester 1 and Semester 2 at Caulfield.
How much work is MKF2801?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF2801 have an exam?
No. MKF2801 has 1 assessment task and no exam.
Which majors and minors include MKF2801?
MKF2801 is part of Marketing.