MonMap
A course mapper by Monash Association of Coding (MAC)
Marketing insights
MKF2801
Synopsis
Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills that will generate deep insights into industries and markets that aid business decision making in a changing world.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 2
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites (4)
- Fundamentals of marketingMKB1700
- Principles of marketingMKC1200
- Marketing theory and practiceMKF1120
- Marketing fundamentalsMKW1120
What it unlocks (2)
Offerings (2)
- Second semesterCaulfield · ON-CAMPUS
- First semesterCaulfield · ON-CAMPUS
Listed in 3 areas of study
- MarketingCore units
- MarketingCore units
- Business analytics and statisticsAdditional specified discipline electives