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Marketing planning and strategy

Level 3S1·S2

About

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Offered in 2026

Semester 1Caulfield· ON-CAMPUS
Semester 2Caulfield· ON-CAMPUS

Prerequisites

all of

any of

MKF2111Buyer behaviour

MKX2111Buyer behaviour

MKF2801Marketing insights

Prohibitions

any of

MKC3110Market analysis and strategy development

MKF3121Marketing planning and implementation

MKW3610Marketing strategy and implementation

MKB3804Strategic marketing in social contexts

Enrolment rules

To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 11 level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
If you are enrolled in course B2036 or associated double degree program you cannot undertake this unit.

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Marketing planning and strategy

MKF3151

Synopsis

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 3
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (3)

What it unlocks

Nothing in the visible graph depends on this unit.

Offerings (2)

First semesterCaulfield · ON-CAMPUS
Second semesterCaulfield · ON-CAMPUS

Listed in 1 area of study

MarketingCore units