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Market analysis and strategy development

Level 3S1

About

This unit applies a market focus to the process of analysis and strategy development. Using marketing planning as a framework, the contribution of marketing strategies to the attainment of firm goals is explored.

Offered in 2026

Semester 1Clayton· ON-CAMPUS

Prohibitions

any of

MKB3804Strategic marketing in social contexts

MKF3151Marketing planning and strategy

MKF3121Marketing planning and implementation

MKW3610Marketing strategy and implementation

Enrolment rules

To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
You must have passed MKC1200 and two units (12 credit points) from the Department of Marketing to undertake this unit.

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Market analysis and strategy development

MKC3110

Synopsis

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 3
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites

No prereqs in the handbook graph.

What it unlocks

Nothing in the visible graph depends on this unit.

Offerings (1)

First semesterClayton · ON-CAMPUS

Listed in 1 area of study

Marketing scienceCore units