MKTG-MAJ Marketing

Marketing drives dynamic business growth by matching organisational capabilities with evolving global consumer needs to deliver measurable value. Within this major, you will build deep expertise in buyer behaviour, market research insights, brand communication, and marketing strategy. You will sharpen your creative problem-solving, collaborative teamwork, and interpersonal communication skills, alongside the ethical, responsible application of a range of marketing tools. This training ensures you maintain a robust global perspective, preparing you for versatile industry careers such as brand managers, digital marketing strategists, customer insight analysts, and advertising executives.

Availability
Marketing is listed in B2000 Bachelor of Business at Caulfield as a major and minor.