MKTG-MIN Marketing

Marketing explores the strategic processes of creating, communicating, and delivering value to establish sustainable, mutually beneficial customer relationships. Through this minor, you will gain core knowledge in consumer insights, buyer behaviour, and marketing theory. You will develop critical thinking, team collaboration, and communication skills. This curriculum enhances your commercial acumen, preparing you for diverse workplace environments where understanding market dynamics and customer engagement is vital to achieving collective organisational objectives.

Availability
Marketing is listed in B2000 Bachelor of Business at Caulfield as a major and minor.