Area of studyUndergraduate

BUSMRKTG02 Marketing

Faculty of Business and Economics

Marketing (BUSMRKTG02) is an area of study worth 24 credit points, listing 4 units, taught at Caulfield.

This is the 2023 handbook entry. See the 2026 entry.

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Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers.

Availability
Marketing is listed in B2000 Bachelor of Business at Caulfield as a major and minor.

Core units18 credit points

You must complete the following units. Note: You must complete only one of MKF2111 and MKX2111.

Additional marketing unit6 credit points

You must complete one level 1, 2 or 3 unit (6 credit points) with the prefix MKF or MKX offered at the Caulfield campus.

It lists 4 units, including MKF1120, MKF2111, MKF2801 and MKX2111. The structure above shows which are required and which you choose.