Area of studyUndergraduate

BUSMRKTG02 Marketing

Faculty of Business and Economics

Marketing (BUSMRKTG02) is an area of study worth 24 credit points, listing 4 units, taught at Caulfield.

This is the 2021 handbook entry. See the 2026 entry.

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Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers.

Availability
Marketing is listed in the Bachelor of Business at Caulfield as a major and minor.

Core units18 credit points

You must complete 18 credit points from the following units. You must complete MKF2111 or MKX2111

Additional marketing unit6 credit points

You must complete one level 1, 2 or 3 unit (6 credit points) with the prefix MKF or MKX offered at the Caulfield campus.

It lists 4 units, including MKF1120, MKF2111, MKF2801 and MKX2111. The structure above shows which are required and which you choose.