MKX2111 Buyer behaviour
Faculty of Business and Economics
MKX2111 Buyer behaviour is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Summer A at Caulfield. It needs MKW1120, MKB1700, MKC1200 or MKF1120 and unlocks 5 units, leading on to 8 units in all.
- Credit points
- 6
- Offered in 2021
- Summer A
- Caulfield
- Assessment
- Exam 50%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKX2111
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKX2111
5 units list MKX2111 as a prerequisite or corequisite.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit draws upon the concepts and theories developed in the social sciences to provide you with insight into the drivers of consumer behaviour. The knowledge obtained in this unit can be of significant benefit to both individual consumers, who can use it to make better consumption decisions, and to organisations who can apply it to develop more effective marketing strategies.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Caulfield | Block on |
Assessment
- Within semester assessment50%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
demonstrate a detailed understanding of the consumer decision making process and the main factors that influence consumer behaviour
- 2
use consumer behaviour concepts to evaluate and enhance the effectiveness of marketing strategies
- 3
explain how this knowledge can be used to help consumers make better and more informed decisions.
Workload and teaching
- Tutorials18 hours
- Lectures18 hours
- Teaching approachActive learning
- Teaching approachOnline learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Required text: Hoyer, MacInnis, Pieters, Chan, Northey (2017) "Consumer Behaviour", 1st Asia Pacific Edition. Cengage Learning
Where it fits
MKX2111 is part of 7 areas of study in the 2021 handbook.
- BEHAVCOM05Additional behavioural commerce unitsBehavioural commerceNo reviews yet
- BEHAVCOM06Additional behavioural commerce unitsBehavioural commerceNo reviews yet
- BUSMRKTG01Core unitsMarketingNo reviews yet
- BUSMRKTG02Core unitsMarketingNo reviews yet
- MKTGCOM01Core unitsMarketing and communicationsNo reviews yet
- MRKTGSCI01Core unitsMarketing scienceNo reviews yet
- MRKTGSCI02Core unitsMarketing scienceNo reviews yet
Contacts
- Chief Examiners
- Dr Davide Orazi
Common questions
What are the prerequisites for MKX2111?
You need MKW1120, MKB1700, MKC1200 or MKF1120 before you enrol.
What can I take after MKX2111?
MKX2111 is a prerequisite or corequisite for 5 units, including MKB2704, MKC3460, MKF3151, MKF3200 and MKF3461. Those lead on to 8 units in all.
When is MKX2111 offered?
In 2021, MKX2111 runs in Summer A at Caulfield.
How much work is MKX2111?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX2111 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 1 other task.
Which majors and minors include MKX2111?
MKX2111 is part of Behavioural commerce; Marketing; Marketing and communications; and Marketing science.