MKX2111 Buyer behaviour
Faculty of Business and Economics
MKX2111 Buyer behaviour is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2024. It needs MKC1200, MKF1120, MKW1120 or MKB1700 and unlocks 6 units, leading on to 9 units in all.
- Credit points
- 6
- Offered in 2024
- Other periods
- Caulfield
- Assessment
- Exam 50%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before MKX2111
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
After MKX2111
6 units list MKX2111 as a prerequisite or corequisite.
- MKB2704Consumer orientated marketing communicationsNo reviews yet
- MKC3460Marketing communication in the digital ageNo reviews yet
- MKF3121Marketing planning and implementationNo reviews yet
- MKF3151Marketing planning and strategyNo reviews yet
- MKF3200Sport marketing and sponsorshipNo reviews yet
- MKF3461Marketing communicationNo reviews yet
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit draws upon the concepts and theories developed in the social sciences to provide you with insight into the drivers of consumer behaviour. The knowledge obtained in this unit can be of significant benefit to both individual consumers, who can use it to make better consumption decisions, and to organisations who can apply it to develop more effective marketing strategies.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| November teaching period | Caulfield | Block on |
Assessment
- Within semester assessment50%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
demonstrate a detailed understanding of the consumer decision making process and the main factors that influence consumer behaviour
- 2
use consumer behaviour concepts to evaluate and enhance the effectiveness of marketing strategies
- 3
explain how this knowledge can be used to help consumers make better and more informed decisions.
Workload and teaching
- Lectures18 hours
- Tutorials18 hours
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Learning resources
Required resources
Required text: Hoyer, MacInnis, Pieters, Chan, Northey (2017) "Consumer Behaviour", 1st Asia Pacific Edition. Cengage Learning
Contacts
- Chief Examiners
- Associate Professor Gerri Spassova
Common questions
What are the prerequisites for MKX2111?
You need MKC1200, MKF1120, MKW1120 or MKB1700 before you enrol.
What can I take after MKX2111?
MKX2111 is a prerequisite or corequisite for 6 units, including MKB2704, MKC3460, MKF3121, MKF3151, MKF3200 and MKF3461. Those lead on to 9 units in all.
When is MKX2111 offered?
MKX2111 has no offerings listed in the 2024 handbook.
How much work is MKX2111?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX2111 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 1 other task.