UnitLevel 1Undergraduate

MKF1120 Marketing theory and practice

Faculty of Business and Economics

MKF1120 Marketing theory and practice is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Semester 1 and Semester 2 at Caulfield. It has no prerequisites and unlocks 20 units, leading on to 34 units in all.

Credit points: 6
Offered in 2024: Semester 1, Semester 2; Caulfield
Assessment: Exam 50%; and 1 other task
Workload: 144 hours; per semester

This is the 2024 handbook entry. See the 2027 entry.

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Requisites

Before MKF1120

Prohibitions

You can't enrol if you have passed any of these.

One of

After MKF1120

20 units list MKF1120 as a prerequisite or corequisite.

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Enrolment rules

If you are enrolled in course B2007 you cannot undertake this unit.

Overview

This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for organisations and their stakeholders. The unit provides a foundation for you if you are seeking to pursue further study in marketing, however it also provides an insight into the interrelationship between marketing and other disciplines.

Offerings in 2024

Teaching period	Campus	Mode
First semester	Caulfield	On campus
Second semester	Caulfield	On campus

Assessment

Within semester assessment
50%
ExaminationThreshold hurdle
50%

Learning outcomes

When you finish this unit, you should be able to:

1
describe the theories and frameworks that form the basis of marketing
2
recognise these theories and frameworks as they are applied by organisations
3
explain how marketing creates value for an organisation and its stakeholders
4
propose appropriate marketing actions in a range of scenarios.

Workload and teaching

Seminars6 hours
Tutorials18 hours
Teaching approachActive learning

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.

Learning resources

Required resources

No resources required

Where it fits

MKF1120 is part of 2 areas of study in the 2024 handbook.

Contacts

Chief Examiners: Dr Angela Cruz; Mr Peter Wagstaff

Common questions

What are the prerequisites for MKF1120?

MKF1120 has no prerequisites, but enrolment rules apply.

What can I take after MKF1120?

MKF1120 is a prerequisite or corequisite for 20 units, including MKB2705, MKB2706, MKB3803, MKC2500, MKC2610 and MKF2111. Those lead on to 34 units in all.

When is MKF1120 offered?

In 2024, MKF1120 runs in Semester 1 and Semester 2 at Caulfield.

How much work is MKF1120?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does MKF1120 have an exam?

Yes. The exam is worth 50% of the final mark, alongside 1 other task.

Which majors and minors include MKF1120?

MKF1120 is part of Marketing.

More details

Credit points: 6
Level: 1
Study level: Undergraduate
Faculty: Faculty of Business and Economics
Organisational unit: Department of Marketing

Type: Coursework
EFTSL: 0.125
Student contribution: SCA Band 4
Study abroad: Available
Handbook years: 2020 2021 2022 202320242025 2026 2027