MKF3302 Services marketing
Faculty of Business and Economics
MKF3302 Services marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Summer A at Caulfield. It needs MKF1120, MKS1120, MKB1700, MKW1120 or MKC1200.
- Credit points
- 6
- Offered in 2024
- Summer A
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKF3302
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKF3302
No unit lists MKF3302 as a prerequisite in the 2024 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Caulfield | On campus, block |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
define a service and understand the implications of this on marketing research, buyer behaviour, classification of services and internationalising services
- 2
design a service using blueprinting and the servuction model
- 3
develop and implement promotional, pricing, product, distribution strategies for a service giving consideration to the demand management implications
- 4
explain the importance of the measurement of service quality, giving consideration to relationship marketing theory.
Workload and teaching
- Lectures18 hours
- Seminars6 hours
- Tutorials24 hours
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Learning resources
Required resources
Christopher H. Lovelock, Paul Patterson, Jochen Wirtz (2015), Services marketing: An Asia-Pacific and Australian perspective , 6th edition - Pearson
Contacts
- Chief Examiners
- Tej Pochun
Common questions
What are the prerequisites for MKF3302?
You need MKF1120, MKS1120, MKB1700, MKW1120 or MKC1200 before you enrol.
When is MKF3302 offered?
In 2024, MKF3302 runs in Summer A at Caulfield.
How much work is MKF3302?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF3302 have an exam?
No. MKF3302 has 1 assessment task and no exam.