Services marketing

MKF3302

Synopsis

An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 3
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (5)

Fundamentals of marketingMKB1700
Principles of marketingMKC1200
Marketing theory and practiceMKF1120
MKS1120MKS1120
Marketing fundamentalsMKW1120

What it unlocks

Nothing in the visible graph depends on this unit.