MonMap
A course mapper by Monash Association of Coding (MAC)
Services marketing
MKW3301
Synopsis
An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 3
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites (1)
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (2)
- First semesterMalaysia · ON-CAMPUS
- Second semesterMalaysia · ON-CAMPUS
Listed in 2 areas of study
- Strategic marketingCore units
- Strategic marketingCore units