MKB3802 Professional services marketing
Faculty of Business and Economics
MKB3802 Professional services marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2024 in Semester 2 at Peninsula. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Semester 2
- Peninsula
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MKB3802
Prohibitions
You can't enrol if you have passed any of these.
After MKB3802
No unit lists MKB3802 as a prerequisite in the 2024 handbook.
Overview
The professional services industry continues to grow and evolve as the world shifts to a service-dominate economy.
Students taking this unit will be exposed to the important differences between product and services marketing. You will develop professional services marketing strategies to improve service quality and customer satisfaction, generate customer loyalty, and to manage a healthy service experience. The ability to effectively manage and market professional services is highly sought after in industry.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Peninsula | On campus |
Assessment
- Within semester assessment60%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify the differences between product and services marketing
- 2
apply marketing concepts to the professional services context
- 3
develop marketing and service design strategies to address the unique challenges faced by the professional services industry
- 4
evaluate the effectiveness of marketing and service design strategies in managing the service experience
Workload and teaching
- Lectures18 hours
- Tutorials24 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Learning resources
Required resources
No required resources
Where it fits
MKB3802 is part of 2 areas of study in the 2024 handbook.
Contacts
- Chief Examiners
- Dr Erica Brady
Common questions
What are the prerequisites for MKB3802?
MKB3802 has no prerequisites.
When is MKB3802 offered?
In 2024, MKB3802 runs in Semester 2 at Peninsula.
How much work is MKB3802?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKB3802 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.
Which majors and minors include MKB3802?
MKB3802 is part of Marketing and communications.