MKTGCOM01 Marketing and communications
Faculty of Business and Economics
Marketing and communications (MKTGCOM01) is a major worth 48 credit points, listing 10 units, taught at Peninsula. It is offered in 3 courses, including Bachelor of Business Administration; and Bachelor of Business Administration and Bachelor of Arts.
- Credit points
- 48
- Units
- 10
- Campus
- Peninsula
- Offered in
- 3 courses
This is the 2021 handbook entry. See the 2023 entry.
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Requisite map
Overview
Marketing is about more than just sales or advertising - it's actually a dynamic, complex activity that requires excellent communications skills and focuses on providing value to both organisations and consumers. This major prepares you for the increasingly dynamic business environment, and ensures that you have the knowledge and skills to thrive in an ever-changing industry. You'll learn to draw upon marketing theory to create top-level marketing strategies and contribute to contemporary marketing challenges. Majoring in marketing and communications provides you with valuable marketing insights and key communication skills that can be used in any part of any organisation, and will equip you with skills for the broadest possible spectrum of roles.
Availability
Marketing and communications is listed in the Bachelor of Business Administration at Peninsula as a major and minor.
Structure
Core units36 credit points
- MKB1700Fundamentals of marketingNo reviews yet6 cp
- MKB2703Consumer psychologyNo reviews yet6 cp
- MKX2111Buyer behaviourNo reviews yet6 cp
- MKB2704Consumer orientated marketing communicationsNo reviews yet6 cp
- MKB2705Research methods and analysisNo reviews yet6 cp
- MKB3803Stakeholder marketingNo reviews yet6 cp
- MKB3804Strategic marketing in social contextsNo reviews yet6 cp
Additional marketing and communications units12 credit points
Courses that offer it
Learning outcomes
- 1
Have the requisite knowledge and ability to use marketing concepts, tools, and techniques to address marketing-related issues across a range of organisational contexts
Common questions
Which courses offer Marketing and communications?
3 courses in 2021: Bachelor of Business Administration; Bachelor of Business Administration and Bachelor of Arts; and Bachelor of Business Administration and Bachelor of Media Communication.