MRKTGSCI01 Marketing science
Faculty of Business and Economics
Marketing science (MRKTGSCI01) is a major worth 48 credit points, listing 12 units, taught at Clayton. It is offered in 12 courses, including Bachelor of Commerce; and Bachelor of Commerce and Bachelor of Actuarial Science.
- Credit points
- 48
- Units
- 12
- Campus
- Clayton
- Offered in
- 12 courses
This is the 2021 handbook entry. See the 2026 entry.
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Requisite map
Overview
By studying marketing you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing's contribution to the firm you will be able to perform a variety of roles in any industry.
Availability
Marketing science is listed in the Bachelor of Commerce at Clayton as a major and minor.
Structure
Core units36 credit points
- MKC1200Principles of marketingNo reviews yet6 cp
- MKC2110Buyer behaviour in marketingNo reviews yet6 cp
- MKX2111Buyer behaviourNo reviews yet6 cp
- MKC2130Marketing decision analysisNo reviews yet6 cp
- MKC2500Marketing research analysisNo reviews yet6 cp
- MKC3110Market analysis and strategy developmentNo reviews yet6 cp
- MKC3140Marketing strategy implementationNo reviews yet6 cp
Additional marketing science units12 credit points
Courses that offer it
- B2001MajorBachelor of CommerceNo reviews yet
- B2030MajorBachelor of Commerce and Bachelor of Actuarial ScienceNo reviews yet
- B2020MajorBachelor of Commerce and Bachelor of ArtsNo reviews yet
- B2021MajorBachelor of Commerce and Bachelor of Biomedical ScienceNo reviews yet
- B2008MajorBachelor of Commerce and Bachelor of Computer ScienceNo reviews yet
- B2032MajorBachelor of Commerce and Bachelor of EconomicsNo reviews yet
- B2043MajorBachelor of Commerce and Bachelor of FinanceNo reviews yet
- B2006MajorBachelor of Commerce and Bachelor of Global StudiesNo reviews yet
- B2025MajorBachelor of Commerce and Bachelor of Information TechnologyNo reviews yet
- B2022MajorBachelor of Commerce and Bachelor of MusicNo reviews yet
- B2023MajorBachelor of Commerce and Bachelor of ScienceNo reviews yet
- D0501MajorDiploma of Higher EducationNo reviews yet
Learning outcomes
- 1
Analytically demonstrate the contribution of marketing to the formulation and implementation of effective business strategies
Common questions
Which courses offer Marketing science?
12 courses in 2021: Bachelor of Commerce; Bachelor of Commerce and Bachelor of Actuarial Science; Bachelor of Commerce and Bachelor of Arts; Bachelor of Commerce and Bachelor of Biomedical Science; Bachelor of Commerce and Bachelor of Computer Science; Bachelor of Commerce and Bachelor of Economics; Bachelor of Commerce and Bachelor of Finance; and Bachelor of Commerce and Bachelor of Global Studies, and 4 more.