MRKTGSCI01 Marketing science
Faculty of Business and Economics
Marketing science (MRKTGSCI01) is a major worth 48 credit points, listing 12 units, taught at Clayton. It is offered in 2 courses: Bachelor of Commerce and Diploma of Higher Education.
- Credit points
- 48
- Units
- 12
- Campus
- Clayton
- Offered in
- 2 courses
This is the 2025 handbook entry. See the 2026 entry.
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Requisite map
Overview
By studying marketing you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing's contribution to the firm you will be able to perform a variety of roles in any industry.
Availability
Marketing science is listed in B2001 Bachelor of Commerce at Clayton as a major and minor.
Structure
Rules
Core units36 credit points
- MKC1200Principles of marketingNo reviews yet6 cp
- MKC2110Buyer behaviour in marketingNo reviews yet6 cp
- MKC2130Fundamentals of marketing analyticsNo reviews yet6 cp
- MKC2500Marketing research analysisNo reviews yet6 cp
- MKC3110Market analysis and strategy developmentNo reviews yet6 cp
- MKC3140Marketing strategy implementationNo reviews yet6 cp
Additional marketing science units12 credit points
- BTC3300Marketing lawNo reviews yet6 cp
- MKC2610Strategic retailingNo reviews yet6 cp
- MKC2700Pricing strategy and managementNo reviews yet6 cp
- MKC3460Marketing communication in the digital ageNo reviews yet6 cp
- MKC3500Advanced topics in marketing analyticsNo reviews yet6 cp
- MKX3481Marketing channelsNo reviews yet6 cp
Courses that offer it
Learning outcomes
- 1
Analytically demonstrate the contribution of marketing to the formulation and implementation of effective business strategies
Common questions
Which courses offer Marketing science?
2 courses in 2025: Bachelor of Commerce and Diploma of Higher Education.