MKC2610 Strategic retailing
Faculty of Business and Economics
MKC2610 Strategic retailing is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2025 in Semester 2 at Clayton. It needs MKF1120, MKW1120, MKB1700 or MKC1200.
- Credit points
- 6
- Offered in 2025
- Semester 2
- Clayton
- Assessment
- Exam 50%
- and 3 other tasks
- Workload
- 144 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
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Requisites
Before MKC2610
Prohibitions
You can't enrol if you have passed any of these.
Prerequisites
Pass these before you enrol.
After MKC2610
No unit lists MKC2610 as a prerequisite in the 2025 handbook.
Overview
Strategic and data-driven decision making are increasingly becoming critical to maintain retailers’ competitive advantage and to manage retail operations effectively and efficiently. This unit aims to assist students to acquire a deeper understanding of retailing principles and practices, retailing strategies and current retail trends. Acknowledging the importance of brands in retailing, this unit also introduces brand management in retailing context. Students will also learn how to optimize and improve retailer performance through data-driven decision making.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Presentation15%
- Performance15%
- Project20%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an understanding of retailing principles, practices and retailing strategies
- 2
examine the key trends, issues and challenges in the retailing industry
- 3
develop an understanding of various brand management strategies and their relevance to retailing strategies
- 4
understand and apply data-driven analytical techniques to optimize and improve retailer performance.
Workload and teaching
- Seminars6 hours
- Tutorials18 hours
- Lectures18 hours
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKC2610 is part of 1 area of study in the 2025 handbook.
Contacts
- Chief Examiners
- Dr Yongfu He
Common questions
What are the prerequisites for MKC2610?
You need MKF1120, MKW1120, MKB1700 or MKC1200 before you enrol.
When is MKC2610 offered?
In 2025, MKC2610 runs in Semester 2 at Clayton.
How much work is MKC2610?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC2610 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 3 other tasks.
Which majors and minors include MKC2610?
MKC2610 is part of Marketing science.