MKC2610 Strategic retailing in the global market
Faculty of Business and Economics
MKC2610 Strategic retailing in the global market is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2022 in Semester 2 at Clayton. It needs MKB1700, MKC1200, MKF1120 or MKW1120.
- Credit points
- 6
- Offered in 2022
- Semester 2
- Clayton
- Assessment
- Exam 50%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Requisites
Before MKC2610
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKC2610
No unit lists MKC2610 as a prerequisite in the 2022 handbook.
Overview
Strategic retail marketing is critical to maintain a company's competitive advantage and to manage retail operations effectively and efficiently. This unit aims to assist students to acquire a deeper understanding of the current retail environment in Australia and overseas. Students will study the global forces and local marketing trends that affect retailing strategies in both domestic and international markets. The issues to be considered when exporting or importing both product and retail brands will be studied. In addition to acknowledging the importance of brands in retail, this unit highlights various functions of brand management for developing successful retail strategies in the rapidly changing retail market.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Within semester assessment50%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an understanding of the operations, strategies, and performance of leading local and global retailers
- 2
examine the key issues and challenges driving the nature and direction of change in the local and global retail markets
- 3
distinguish various functions of brand management strategies and apply them to both the Australian and international retailing context
- 4
integrate retail marketing and brand management strategies to maximise the effectiveness of retailing practice.
Workload and teaching
- Lectures18 hours
- Tutorials18 hours
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKC2610 is part of 1 area of study in the 2022 handbook.
Contacts
- Chief Examiners
- Dr Yongfu He
Common questions
What are the prerequisites for MKC2610?
You need MKB1700, MKC1200, MKF1120 or MKW1120 before you enrol.
When is MKC2610 offered?
In 2022, MKC2610 runs in Semester 2 at Clayton.
How much work is MKC2610?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC2610 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 1 other task.
Which majors and minors include MKC2610?
MKC2610 is part of Marketing science.