MKC2130 Marketing decision analysis
Faculty of Business and Economics
MKC2130 Marketing decision analysis is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 2 at Clayton. It needs MKC1200 and ETC1000.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Clayton
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKC2130
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKC2130
No unit lists MKC2130 as a prerequisite in the 2021 handbook.
Enrolment rules
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 Higher level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Equivalent units
The same content under another code. Only one of them counts.
Overview
In the current information age, the value of marketing analytics in decision making is enormous. The Marketing Decision Analysis unit aims to provide students with the analytical knowledge and reasoning skills to analyse data, evaluate strategies and develop optimal decisions for a range of marketing issues. Students will be exposed to metrics and models that will assist them in making sound decisions and developing effective and efficient marketing programs.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Within semester assessment60%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
equip students with the knowledge of a range of marketing metrics and models and an ability to apply them to analyse marketing scenarios, phenomenon, issues and problems
- 2
develop a capability to interpret metrics and model outcomes, evaluate strategies and develop managerial recommendation
- 3
recognise the strengths and limitations of various metrics and models.
Workload and teaching
- Lectures18 hours
- Tutorials18 hours
- Teaching approachOnline learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Technology resources
Calculator is required. You will need access to Microsoft Excel and Word for this unit. Students may use this software which is installed in the computing labs.
Where it fits
MKC2130 is part of 1 area of study in the 2021 handbook.
Contacts
- Chief Examiners
- Dr Satheesh Seenivasan
Common questions
What are the prerequisites for MKC2130?
You need MKC1200 and ETC1000 before you enrol. Enrolment rules also apply.
When is MKC2130 offered?
In 2021, MKC2130 runs in Semester 2 at Clayton.
How much work is MKC2130?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKC2130 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.
Which majors and minors include MKC2130?
MKC2130 is part of Marketing science.