Area of studyUndergraduate
BUSMRKTG02 Marketing
Faculty of Business and Economics
Marketing (BUSMRKTG02) is an area of study worth 24 credit points, listing 3 units, taught at Caulfield.
- Credit points
- 24
- Units
- 3
- Campus
- Caulfield
This is the 2020 handbook entry. See the 2026 entry.
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Requisite map
Overview
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers.
Availability
Marketing is listed in the Bachelor of Business at Caulfield as a major or minor.
Structure
Core units18 credit points
You must complete the following units
Additional marketing unit6 credit points
You must complete one level 1, 2 or 3 unit (6 credit points) with the prefix MKF or MKX offered at the Caulfield campus.