MKX3481 Marketing channels
Faculty of Business and Economics
MKX3481 Marketing channels is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 2 at Caulfield and Clayton. It needs MKB1700, MKW1120, MKS1120, MKC1200 or MKF1120.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Caulfield, Clayton
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before MKX3481
After MKX3481
No unit lists MKX3481 as a prerequisite in the 2023 handbook.
Overview
The marketing task is not complete until customers receive their goods. Distribution is the process that makes that happen. The primary aim of this unit is the development and management of distribution channels in order to meet your marketing objectives. The unit is designed to help you systematically analyse the various channel functions and strategies. Mastering the principles that will be discussed in this unit will also help you in understanding Supply Chain issues. It is important to note however, that this unit is NOT about supply chain management but rather about the role of channels as a marketing strategic element. Some topics of supply chain management of course will be discussed from a marketing perspective. In order to better understand the theory in the context of the business world actual business cases are used throughout the lectures and tutorials.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
| Second semester | Clayton | On campus |
Assessment
- Within semester assessment60%
- ExaminationThreshold hurdle40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
recognise the importance of marketing channels, as a strategic element of marketing
- 2
understand the elements and work flows in marketing channels
- 3
appreciate the issues involved in designing and coordinating marketing channels from a channel manager's perspective
- 4
explain how effective marketing channels contribute to customer value and assess the performance of channel management.
Workload and teaching
- Lectures18 hours
- Tutorials18 hours
- Teaching approachProblem-based learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Learning resources
Required resources
Rosenbloom, Bert (2013) Marketing Channels: A Management View. 8th edition. Cengage Learning.
Where it fits
MKX3481 is part of 1 area of study in the 2023 handbook.
Contacts
- Chief Examiners
- Dr Sophie Feng
Common questions
What are the prerequisites for MKX3481?
You need MKB1700, MKW1120, MKS1120, MKC1200 or MKF1120 before you enrol.
When is MKX3481 offered?
In 2023, MKX3481 runs in Semester 2 at Caulfield and Clayton.
How much work is MKX3481?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKX3481 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.
Which majors and minors include MKX3481?
MKX3481 is part of Marketing science.