MonMap
A course mapper by Monash Association of Coding (MAC)
International marketing
MKW3444
Synopsis
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 3
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites (2)
- International businessMGW2351
- Consumer behaviourMKW2402
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (2)
- Second semesterMalaysia · ON-CAMPUS
- First semesterMalaysia · ON-CAMPUS
Listed in 4 areas of study
- Food science and businessStrategic marketing stream
- International business managementAdditional International business management unit (6 credit points)
- International business managementCore units
- Strategic marketingCore units