MKW3444 International marketing
Faculty of Business and Economics
MKW3444 International marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 and Semester 2 at Malaysia. It needs MKW2402 or MGW2351.
- Credit points
- 6
- Offered in 2026
- Semester 1, Semester 2
- Malaysia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before MKW3444
Prohibitions
You can't enrol if you have passed any of these.
- MKB3531International marketing
- MKF3531International marketingNo reviews yet
Prerequisites
Pass these before you enrol.
After MKW3444
No unit lists MKW3444 as a prerequisite in the 2026 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
| Second semester | Malaysia | On campus |
Assessment
- Artefact30%
- Written30%
- Project40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
assess the influence of environmental factors on selecting a foreign market in an international context
- 2
evaluate market entry and internal organizational strategies for a market in the global context
- 3
investigate the effects of global trends and issues on marketing initiatives during the strategic planning process
Workload and teaching
- Tutorials24 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
- Teaching approachEnquiry-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit engages you in enquiry-based learning, where you will be encouraged to use your own knowledge to develop and engage in a process of enquiry, study and research to identify areas to be investigated and an approach to doing so.
Where it fits
MKW3444 is part of 4 areas of study in the 2026 handbook.
- FDSCIBUS01Strategic marketing streamFood science and businessNo reviews yet
- MINTBSMN07Additional International business management unit (6 credit points)International business managementNo reviews yet
- MINTBSMN09Core unitsInternational business managementNo reviews yet
- MSTRMKTG07Core unitsStrategic marketingNo reviews yet
Contacts
- Chief Examiners
- Dr Ankita Misra
Common questions
When is MKW3444 offered?
In 2026, MKW3444 runs in Semester 1 and Semester 2 at Malaysia.
How much work is MKW3444?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW3444 have an exam?
No. MKW3444 has 3 assessment tasks and no exam.
Which majors and minors include MKW3444?
MKW3444 is part of Food science and business; International business management; and Strategic marketing.