MKW3444 International marketing
Faculty of Business and Economics
MKW3444 International marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 and Semester 2 at Malaysia. It needs MGW2351 or MKW2402.
- Credit points
- 6
- Offered in 2021
- Semester 1, Semester 2
- Malaysia
- Assessment
- Exam 40%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKW3444
Prohibitions
You can't enrol if you have passed any of these.
- MKB3531International marketing
- MKF3531International marketingNo reviews yet
Prerequisites
Pass these before you enrol.
After MKW3444
No unit lists MKW3444 as a prerequisite in the 2021 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
| Second semester | Malaysia | On campus |
Assessment
- Within semester assessment60%
- Examination40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse and evaluate how a range of international marketing environmental factors impact on selection of a foreign market
- 2
develop, analyse, justify and evaluate market entry and longer term foreign marketing operation plans for a chosen market
- 3
understand how current issues, trends and contingencies in global environment impact on marketing programs
- 4
identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity in a foreign market segment
- 5
utilise critical thinking and applied learning skills to develop an international marketing orientation in a chosen market context.
Workload and teaching
- Teaching approachPeer assisted learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MKW3444 is part of 3 areas of study in the 2021 handbook.
Contacts
- Chief Examiners
- Dr Beh Yean Shan
- Dr Wasim Ahmad
Common questions
When is MKW3444 offered?
In 2021, MKW3444 runs in Semester 1 and Semester 2 at Malaysia.
How much work is MKW3444?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKW3444 have an exam?
Yes. The exam is worth 40% of the final mark, alongside 1 other task.
Which majors and minors include MKW3444?
MKW3444 is part of International business management and Strategic marketing.