MKS3444 International marketing
Faculty of Business and Economics
MKS3444 International marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 and Summer B at South Africa. It needs MKS1120 or MKW1120.
- Credit points
- 6
- Offered in 2021
- Semester 1, Summer B
- South Africa
- Assessment
- Exam 50%
- and 2 other tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2022 entry.
Reviews
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Requisites
Before MKS3444
Prohibitions
You can't enrol if you have passed any of these.
- MKF3531International marketingNo reviews yet
- MKW3444International marketingNo reviews yet
- MKB3531International marketing
Prerequisites
Pass these before you enrol.
After MKS3444
No unit lists MKS3444 as a prerequisite in the 2021 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester - South Africa | South Africa | On campus |
| Summer semester B | South Africa | Block on |
Assessment
- Critical Review of International Marketing Environment.20%
- International Marketing Plan30%
- ExaminationThreshold hurdle50%
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse and evaluate how a range of international marketing criteria impact on a chosen and specific foreign market
- 2
develop, analyse, justify and evaluate market entry and longer term foreign marketing plans for a specific market
- 3
understand how current issues, trends and research in international marketing impact on designated foreign market segments
- 4
identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity within a designated foreign market segment
- 5
utilise independent critical thinking and applied learning skills to develop an international marketing orientation in terms of a chosen market context.
Workload and teaching
- Tutorials12 hours
- Lectures24 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Czinkota, M. R., & Ronkainen, I. A. (2013) International Marketing, 10th Edition ( Cengage Technology Edition), Cengage Learning Asia, Singapore, ISBN 10: 1-305-04011-2
Contacts
- Chief Examiners
- Ms Cynthia Bedwei-Majdoub
Common questions
When is MKS3444 offered?
In 2021, MKS3444 runs in Semester 1 and Summer B at South Africa.
How much work is MKS3444?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKS3444 have an exam?
Yes. The exam is worth 50% of the final mark, alongside 2 other tasks.