MSTRMKTG07 Strategic marketing
Faculty of Business and Economics
Strategic marketing (MSTRMKTG07) is a major worth 48 credit points, listing 8 units, taught at Malaysia. It is offered in 1 course: Bachelor of Business and Commerce.
- Credit points
- 48
- Units
- 8
- Campus
- Malaysia
- Offered in
- 1 course
The 2027 handbook has no page for MSTRMKTG07. This is its 2026 entry, the latest one.
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Requisite map
Overview
Marketing is a philosophy that leads to the process by which organisations, groups and individuals satisfy their needs and wants by determining and selecting value, delivering it, and communicating it to others. Strategic marketing is concerned with the direction and scope of the long-term activities performed by the organisation in obtaining competitive advantage to satisfy customers while meeting shareholder expectations.
Availability
Strategic marketing is listed in B2026 Bachelor of Business and Commerce at Malaysia as a major and minor.
Structure
Core units48 credit points
You must complete the following eight units (48 credit points)
- MKW1120Marketing fundamentalsNo reviews yet6 cp
- MKW2402Consumer behaviourNo reviews yet6 cp
- MKW2420Marketing research methodsNo reviews yet6 cp
- MKW2460Integrated marketing communicationNo reviews yet6 cp
- MKW3000Strategic brandingNo reviews yet6 cp
- MKW3301Services marketingNo reviews yet6 cp
- MKW3610Marketing strategy and implementationNo reviews yet6 cp
- MKW3444International marketingNo reviews yet6 cp
Courses that offer it
Learning outcomes
- 1
Have the knowledge and skills to contribute to marketing decisions and be capable of responding to marketing challenges