Retail management principles

MKF2540

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points: 6
Level: 2
Audience: Undergraduate
Type: Coursework
School: Faculty of Business and Economics
Faculty: Department of Marketing
Handbook year: 2026

Prerequisites (4)

Fundamentals of marketingMKB1700
Principles of marketingMKC1200
Marketing theory and practiceMKF1120
Marketing fundamentalsMKW1120

What it unlocks

Nothing in the visible graph depends on this unit.

Offerings (1)

First semesterCaulfield · ON-CAMPUS