UnitLevel 2Undergraduate

MKF2540 Retail management principles

Faculty of Business and Economics

MKF2540 Retail management principles is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It needs MKB1700, MKW1120, MKC1200 or MKF1120.

Credit points
6
Offered in 2020
Semester 1
Caulfield
Workload
144 hours
per semester

This is the 2020 handbook entry. See the 2027 entry.

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Requisites

Equivalent units

The same content under another code. Only one of them counts.

Overview

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Offerings in 2020

Teaching periodCampusMode
First semesterCaulfieldOn campus

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    develop an understanding of the retail industry and identify the different retail formats in Australia and abroad

  2. 2

    identify the processes and procedures involved in retail planning and management

  3. 3

    develop skills for analysing a retail business

  4. 4

    identify and analyse retail trends and their implications

  5. 5

    create a retail store strategy while utilising various theoretical and practical tools.

Workload and teaching

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Contacts

Chief Examiners
Mr Peter Wagstaff

Common questions

What are the prerequisites for MKF2540?

You need MKB1700, MKW1120, MKC1200 or MKF1120 before you enrol.

When is MKF2540 offered?

In 2020, MKF2540 runs in Semester 1 at Caulfield.

How much work is MKF2540?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

More details

Credit points
6
Level
2
Study level
Undergraduate
Faculty
Faculty of Business and Economics
Organisational unit
Department of Marketing
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 3
Study abroad
Not available