UnitLevel 1Undergraduate

MKB1700 Fundamentals of marketing

Faculty of Business and Economics

MKB1700 Fundamentals of marketing is a level 1, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Peninsula. It has no prerequisites and unlocks 23 units, leading on to 44 units in all.

Credit points: 6
Offered in 2020: Semester 1; Peninsula
Workload: 144 hours; per semester

This is the 2020 handbook entry. See the 2027 entry.

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Requisites

Before MKB1700

Prohibitions

You can't enrol if you have passed any of these.

One of

After MKB1700

23 units list MKB1700 as a prerequisite or corequisite.

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Overview

Creating value for organisations, stakeholders, consumers, and even society as a whole, is a central theme in marketing.

In this unit you will be introduced to the marketing discipline and its role within an organisation. You will gain an understanding of key frameworks, concepts, and strategies used by marketers to address specific challenges and opportunities. Throughout this unit you will learn how to apply your newly-acquired knowledge to solve a range of marketing problems.

Given the importance of marketing in contemporary society, this unit is suitable for students seeking a career in marketing or wanting a basic understanding of the functions of marketing in an organisation.

Offerings in 2020

Teaching period	Campus	Mode
First semester	Peninsula	On campus

Learning outcomes

When you finish this unit, you should be able to:

1
describe fundamental marketing frameworks and concepts
2
explain the role and influence of marketing in an organisational environment
3
discuss how marketing concepts are used in the marketplace and everyday life
4
apply key marketing concepts, tools, and techniques to a range of marketing problems
5
discuss the role of marketing in creating value for an organisation and its stakeholders.

Workload and teaching

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Where it fits

MKB1700 is part of 2 areas of study in the 2020 handbook.

Contacts

Chief Examiners: Miss Jane Carroll

Common questions

What are the prerequisites for MKB1700?

MKB1700 has no prerequisites.

What can I take after MKB1700?

MKB1700 is a prerequisite or corequisite for 23 units, including MKB2500, MKB2705, MKB2706, MKB3801, MKB3803 and MKC2110. Those lead on to 44 units in all.

When is MKB1700 offered?

In 2020, MKB1700 runs in Semester 1 at Peninsula.

How much work is MKB1700?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Which majors and minors include MKB1700?

MKB1700 is part of Marketing and communications.

More details

Credit points: 6
Level: 1
Study level: Undergraduate
Faculty: Faculty of Business and Economics
Organisational unit: Department of Marketing

Type: Coursework
EFTSL: 0.125
Student contribution: SCA Band 3
Study abroad: Not available
Handbook years: 20202021 2022 2023 2024 2025 2026 2027