MKB2706 Brand and product management
Faculty of Business and Economics
MKB2706 Brand and product management is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Peninsula. It needs MKS1120, MKF1120, MKW1120, MKC1200 or MKB1700.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Peninsula
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKB2706
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKB2706
No unit lists MKB2706 as a prerequisite in the 2020 handbook.
Overview
Developing and managing products and brands is important to firms and organisations seeking to gain and maintain competitive advantage.
Undertaking this unit will build your knowledge and skills in developing new products and brands. You will also gain a deeper understanding of different methods, frameworks, and theories used by organisations to build and maintain an appropriate portfolio of products and brands.
Particular emphasis is given to exploring contemporary issues and challenges facing firms and organisations in managing their brand equity in dynamic environments.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Peninsula | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
discuss the function of products and brands in firms and organisations
- 2
explain the models, concepts, and tools for new product development
- 3
evaluate the application of branding theories, concepts, and tactics across different firm and organisational contexts
- 4
apply acquired unit knowledge to develop appropriate strategies for building and managing brand equity.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MKB2706 is part of 2 areas of study in the 2020 handbook.
Contacts
- Chief Examiners
- Dr Mustabshira Rushdi
Common questions
What are the prerequisites for MKB2706?
You need MKS1120, MKF1120, MKW1120, MKC1200 or MKB1700 before you enrol.
When is MKB2706 offered?
In 2020, MKB2706 runs in Semester 1 at Peninsula.
How much work is MKB2706?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include MKB2706?
MKB2706 is part of Marketing and communications.