MKF2401 Marketing issues in packaging design
Faculty of Business and Economics
MKF2401 Marketing issues in packaging design is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at Caulfield. It needs MKB1700, MKF1120, MKW1120 or MKC1200.
- Credit points
- 6
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKF2401
After MKF2401
No unit lists MKF2401 as a prerequisite in the 2020 handbook.
Overview
Is there anyone who doesn't interact with packaging? What is the right kind of package? Packaging is part of doing business. It's part of marketing strategy. With more than thirty-five thousand different products lining the shelves and aisles of our stores, it's important for marketers to understand the role of packaging as it supports products in the marketplace. This unit introduces students to the importance of packaging and the social, economic, environmental and sustainable components that are driving packaging decisions. Through a focused studio component, students design and create their own packages.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
discuss the importance of packaging as an element of product design
- 2
analyse the economic, environmental, legal and social factors associated with packaging and the broader packaging context
- 3
examine the relationship between packaging and branding
- 4
develop, document and evaluate packaging strategies.
Workload and teaching
- Studio activities24 hours
- Teaching approachOnline learning
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Meyers, H. and Lubliner, M.(1998), “The Marketer’s Guide to Successful Package Design”,Lincolnwood (Chicago), Ill. NTC Business Books.
Contacts
- Chief Examiners
- Mr Peter Wagstaff
Common questions
What are the prerequisites for MKF2401?
You need MKB1700, MKF1120, MKW1120 or MKC1200 before you enrol.
When is MKF2401 offered?
In 2020, MKF2401 runs in Semester 2 at Caulfield.
How much work is MKF2401?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF2401 have an exam?
No. MKF2401 has 1 assessment task and no exam.