MKF2401 Marketing issues in packaging design
Faculty of Business and Economics
MKF2401 Marketing issues in packaging design is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2025 in Semester 2 at Caulfield. It needs MKB1700, MKF1120, MKC1200 or MKW1120.
- Credit points
- 6
- Offered in 2025
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
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Requisites
Before MKF2401
Prerequisites
Pass these before you enrol.
After MKF2401
No unit lists MKF2401 as a prerequisite in the 2025 handbook.
Overview
Is there anyone who doesn't interact with packaging? What is the right kind of package? Packaging is part of doing business. It's part of marketing strategy. With more than thirty-five thousand different products lining the shelves and aisles of our stores, it's important for marketers to understand the role of packaging as it supports products in the marketplace. This unit introduces you to the importance of packaging and the social, economic, environmental and sustainable components that are driving packaging decisions. Through a focused studio component, you design and create your own packages.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Exercise15%
- Artefact20%
- Project65%
Learning outcomes
When you finish this unit, you should be able to:
- 1
discuss the importance of packaging as an element of product design
- 2
analyse the economic, environmental, legal and social factors associated with packaging and the broader packaging context
- 3
examine the relationship between packaging and branding
- 4
develop, document and evaluate packaging strategies.
Workload and teaching
- Lectures18 hours
- Tutorials24 hours
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Learning resources
Required resources
Meyers, H. and Lubliner, M.(1998), “The Marketer’s Guide to Successful Package Design”,Lincolnwood (Chicago), Ill. NTC Business Books.
Contacts
- Chief Examiners
- Ms Narelle Pittard
Common questions
What are the prerequisites for MKF2401?
You need MKB1700, MKF1120, MKC1200 or MKW1120 before you enrol.
When is MKF2401 offered?
In 2025, MKF2401 runs in Semester 2 at Caulfield.
How much work is MKF2401?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF2401 have an exam?
No. MKF2401 has 3 assessment tasks and no exam.