MKF3301 Services marketing
Faculty of Business and Economics
MKF3301 Services marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Summer A at Caulfield. It needs MKC1200, MKF1120, MKW1120 or MKB1700.
- Credit points
- 6
- Offered in 2020
- Summer A
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2023 entry.
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Requisites
Before MKF3301
Prohibitions
You can't enrol if you have passed any of these.
After MKF3301
No unit lists MKF3301 as a prerequisite in the 2020 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Summer semester A | Caulfield | Split on |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
define a service and understand the implications of this on marketing research, buyer behaviour, classification of services and internationalising services
- 2
design a service using blueprinting and the servuction model
- 3
develop and implement promotional, pricing, product, distribution strategies for a service giving consideration to the demand management implications
- 4
explain the importance of the measurement of service quality, giving consideration to relationship marketing theory.
Workload and teaching
- Lectures22.5 hours
- Tutorials11 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Christopher H. Lovelock, Paul Patterson, Jochen Wirtz (2015), Services marketing: An Asia-Pacific and Australian perspective , 6th edition - Pearson
Contacts
- Chief Examiners
- Professor Hean Tat Keh
Common questions
What are the prerequisites for MKF3301?
You need MKC1200, MKF1120, MKW1120 or MKB1700 before you enrol.
When is MKF3301 offered?
In 2020, MKF3301 runs in Summer A at Caulfield.
How much work is MKF3301?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF3301 have an exam?
No. MKF3301 has 1 assessment task and no exam.