MKB3803 Stakeholder marketing
Faculty of Business and Economics
MKB3803 Stakeholder marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Peninsula. It needs MGS1010, MKF1120, MGB1010, MGW1010, MKS1120, MGC1010, MKB1700, MKW1120, MGF1010 or MKC1200.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Peninsula
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review MKB3803.
Requisites
Before MKB3803
Prerequisites
Pass these before you enrol.
- MGS1010Introduction to managementNo reviews yet
- MKF1120Marketing theory and practiceNo reviews yet
- MGB1010Introduction to managementNo reviews yet
- MGW1010Introduction to managementNo reviews yet
- MKS1120Marketing theory and practiceNo reviews yet
- MGC1010Introduction to managementRated 2.0 out of 5 from 1 review
- MKB1700Fundamentals of marketingNo reviews yet
- MKW1120Marketing theory and practiceNo reviews yet
- MGF1010Introduction to managementNo reviews yet
- MKC1200Principles of marketingNo reviews yet
After MKB3803
No unit lists MKB3803 as a prerequisite in the 2020 handbook.
Overview
Marketing involves communicating and engaging with many different stakeholders including customers, clients, internal partners, regulators and special interest groups.
Students taking this unit will gain a systemic understanding of the roles and functions of different marketing stakeholders. Students will also learn how to analyse and map the complex exchange relationships between a business and its internal and external stakeholders; and develop communication and engagement strategies. The ability to effectively communicate and engage with different stakeholders is highly sought after in industry.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Peninsula | On campus |
| First semester (Fully flex) | Peninsula | Flexible |
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand the roles and functions of different marketing stakeholders
- 2
identify and map the relationships between a business and its stakeholders
- 3
conduct a marketing stakeholder analysis
- 4
develop communication and engagement strategies for internal and external stakeholder groups.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
MKB3803 is part of 2 areas of study in the 2020 handbook.
Contacts
- Chief Examiners
- Dr Stephen Saunders
Common questions
What are the prerequisites for MKB3803?
You need MGS1010, MKF1120, MGB1010, MGW1010, MKS1120, MGC1010, MKB1700, MKW1120, MGF1010 or MKC1200 before you enrol.
When is MKB3803 offered?
In 2020, MKB3803 runs in Semester 1 at Peninsula.
How much work is MKB3803?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include MKB3803?
MKB3803 is part of Marketing and communications.