MKB3803 Stakeholder marketing
Faculty of Business and Economics
MKB3803 Stakeholder marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2025 in Semester 1 at Peninsula. It needs MGC1010, MKB1700, MKW1120, MGF1010, MKC1200, MGX1010, MGB1010, MGS1010, MKF1120, MGW1010 or MKS1120.
- Credit points
- 6
- Offered in 2025
- Semester 1
- Peninsula
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before MKB3803
Prerequisites
Pass these before you enrol.
- MGC1010Introduction to managementNo reviews yet
- MKB1700Fundamentals of marketingNo reviews yet
- MKW1120Marketing fundamentalsNo reviews yet
- MGF1010Introduction to managementNo reviews yet
- MKC1200Principles of marketingNo reviews yet
- MGX1010Introduction to managementNo reviews yet
- MGB1010Introduction to managementNo reviews yet
- MGS1010Introduction to managementNo reviews yet
- MKF1120Marketing theory and practiceNo reviews yet
- MGW1010Introduction to managementNo reviews yet
- MKS1120Marketing theory and practiceNo reviews yet
After MKB3803
No unit lists MKB3803 as a prerequisite in the 2025 handbook.
Overview
Marketing involves communicating and engaging with many different stakeholders, including customers, clients, partners, regulators and special interest groups.
You will gain a systemic understanding of the roles and functions of different marketing stakeholder groups. You will also learn how to analyse and map the complex exchange relationships between a business and its market and non-market stakeholders; and develop communication and engagement strategies. The ability to effectively communicate and engage with different stakeholder groups is highly sought after in industry.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Peninsula | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
understand the roles and functions of different marketing stakeholders
- 2
identify and map the relationships between a business and its stakeholders
- 3
conduct a marketing stakeholder analysis
- 4
develop communication and engagement strategies for market and non-market stakeholder groups.
Workload and teaching
- Tutorials24 hours
- Lectures18 hours
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKB3803 is part of 2 areas of study in the 2025 handbook.
Contacts
- Chief Examiners
- Dr Stephen Saunders
Common questions
What are the prerequisites for MKB3803?
You need MGC1010, MKB1700, MKW1120, MGF1010, MKC1200, MGX1010, MGB1010, MGS1010, MKF1120, MGW1010 or MKS1120 before you enrol.
When is MKB3803 offered?
In 2025, MKB3803 runs in Semester 1 at Peninsula.
How much work is MKB3803?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKB3803 have an exam?
No. MKB3803 has 1 assessment task and no exam.
Which majors and minors include MKB3803?
MKB3803 is part of Marketing and communications.