MKTGCOM03 Marketing and communications

Marketing is about more than just sales or advertising - it's actually a dynamic, complex activity that requires excellent communication skills and focuses on providing value to both organisations and consumers. This major prepares you for the increasingly dynamic business environment, and ensures that you have the knowledge and skills to thrive in an ever-changing industry. You'll learn to draw upon marketing theory to create top-level marketing strategies and contribute to contemporary marketing challenges. Majoring in marketing and communications provides you with valuable marketing insights and key communication skills that can be used in any part of any organisation, and will equip you with skills for the broadest possible spectrum of roles.

Availability
Marketing and communications is listed in B2007 Bachelor of Business Administration at Peninsula as a major and minor.