MKB2500 Retail management principles
Faculty of Business and Economics
MKB2500 Retail management principles is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2020. It needs MKF1120, MKB1700, MKW1120 or MKC1200.
- Credit points
- 6
- Offered in 2020
- Not offered
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for MKB2500. This is its 2020 entry, the latest one.
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Requisites
Before MKB2500
Prerequisites
Pass these before you enrol.
Prohibitions
You can't enrol if you have passed any of these.
After MKB2500
No unit lists MKB2500 as a prerequisite in the 2020 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit introduces the students to retailing from a management perspective. This includes the evolution of retailing; retail organisations and their structure; retail environment and the challenges; formulating and implementing retail strategy; merchandise management; retail pricing and communication mix; transportation and logistics; customer service; store location, layout and presentation; retail performance measurement.
Offerings in 2020
The 2020 handbook lists no offerings for MKB2500.
Learning outcomes
When you finish this unit, you should be able to:
- 1
describe and understand the theories, concepts, processes and procedures of retail management
- 2
demonstrate how retail theory and concepts are applied in the retail sector
- 3
develop the ability to integrate and apply various theories and concepts to critically evaluate a retail business
- 4
develop the ability to design and implement strategies for a retail business.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Associate Professor Fiona Newton
Common questions
What are the prerequisites for MKB2500?
You need MKF1120, MKB1700, MKW1120 or MKC1200 before you enrol.
When is MKB2500 offered?
MKB2500 has no offerings listed in the 2020 handbook.
How much work is MKB2500?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
More details
- Credit points
- 6
- Level
- 2
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Marketing
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020