MKB2705 Research methods and analysis
Faculty of Business and Economics
MKB2705 Research methods and analysis is a level 2, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 2 at Peninsula. It needs MGC1010, ETB1100, MKC1200, MKW1120, MGX1010, MGF1010, MGW1010, MKB1700, MKF1120 or MGB1010 and unlocks 2 units.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Peninsula
- Assessment
- No exam
- 5 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
Reviews
No reviews yetNo reviews yet. Be the first to review MKB2705.
Requisites
Before MKB2705
Prerequisites
Pass these before you enrol.
- MGC1010Introduction to managementRated 2.0 out of 5 from 1 review
- ETB1100Business statisticsNo reviews yet
- MKC1200Principles of marketingNo reviews yet
- MKW1120Marketing fundamentalsNo reviews yet
- MGX1010Introduction to managementNo reviews yet
- MGF1010Introduction to managementNo reviews yet
- MGW1010Introduction to managementNo reviews yet
- MKB1700Fundamentals of marketingNo reviews yet
- MKF1120Marketing theory and practiceNo reviews yet
- MGB1010Introduction to managementNo reviews yet
Prohibitions
You can't enrol if you have passed any of these.
After MKB2705
2 units list MKB2705 as a prerequisite or corequisite.
Enrolment rules
To be successful in this unit, background knowledge and application of maths is required at the equivalent of VCE Year 12 level. You may have satisfied this by completing relevant prerequisite unit/s, or you have covered relevant topics in your final years of secondary study. You should self-assess your maths competency prior to enrolling in this unit.
Overview
Research and research reporting helps businesses to make informed decisions about business strategy. You will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. You will also be provided with practical training in survey design and research report writing. The ability to analyse and synthesise research data is highly valued by industry.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Peninsula | On campus |
Assessment
- Quiz / Test20%
- Exercise10%
- Demonstration10%
- Written30%
- Project30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain the research process
- 2
identify a business research problem
- 3
plan a research proposal
- 4
design a survey
- 5
analyse and interpret data
- 6
prepare a research report.
Workload and teaching
- Lectures12 hours
- Workshops24 hours
- Teaching approachActive learning
- Teaching approachProblem-based learning
- Teaching approachResearch activities
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
Where it fits
MKB2705 is part of 4 areas of study in the 2026 handbook.
Contacts
- Chief Examiners
- Professor Harmen Oppewal
Common questions
What are the prerequisites for MKB2705?
You need MGC1010, ETB1100, MKC1200, MKW1120, MGX1010, MGF1010, MGW1010, MKB1700, MKF1120 or MGB1010 before you enrol. Enrolment rules also apply.
What can I take after MKB2705?
MKB2705 is a prerequisite or corequisite for 2 units, including MKC3500 and MKF2131.
When is MKB2705 offered?
In 2026, MKB2705 runs in Semester 2 at Peninsula.
How much work is MKB2705?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKB2705 have an exam?
No. MKB2705 has 5 assessment tasks and no exam.
Which majors and minors include MKB2705?
MKB2705 is part of Management practice; and Marketing and communications.