DIGMRKTG01 Digital marketing
Faculty of Business and Economics
Digital marketing (DIGMRKTG01) is a major worth 48 credit points, listing 8 units, taught at Malaysia. It is offered in 1 course: Bachelor of Business and Commerce.
- Credit points
- 48
- Units
- 8
- Campus
- Malaysia
- Offered in
- 1 course
This is the 2025 handbook entry. See the 2026 entry.
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Requisite map
Overview
Digital marketing enables conversations with customers, disseminates information, allows for queries, and resolves issues. The Digital marketing major provides an opportunity for students to learn the skills of creating, processing, and manipulating digital content for businesses. These skills help set strategic direction for organizations allowing for competitive advantage while satisfying customers.
Availability
Digital marketing is listed in B2026 Bachelor of Business and Commerce at Malaysia as a major and a minor.
Structure
Major requirements48 credit points
No more than 12 points at Level 1 may be credited to a major and at least 18 points must be credited to the major at Level 3.
- MKW1120Marketing fundamentalsNo reviews yet6 cp
- MKW2420Marketing research methodsNo reviews yet6 cp
- MKM2300Introduction to digital marketingNo reviews yet6 cp
- MKM2400Search engine marketingNo reviews yet6 cp
- MKM3450Social media marketingNo reviews yet6 cp
- MKM3500AI in marketingNo reviews yet6 cp
- MKM3400Marketing analyticsNo reviews yet6 cp
- MKM3600Digital incubatorNo reviews yet6 cp
Courses that offer it
Learning outcomes
- 1
Demonstrate knowledge and skills to contribute to digital marketing decisions and be capable of responding to strategic digital marketing challenges.