MKM3500 AI in marketing
Faculty of Business and Economics
MKM3500 AI in marketing is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2025 in Semester 1 at Malaysia. It needs MKM2300.
- Credit points
- 6
- Offered in 2025
- Semester 1
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
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Requisites
Before MKM3500
Prerequisites
Pass these before you enrol.
After MKM3500
No unit lists MKM3500 as a prerequisite in the 2025 handbook.
Overview
AI in Marketing is an innovative academic unit exploring AI's disruptive and transformative potential in modern marketing. This unit enables you to critically understand the paradigm shift in marketing due to AI's influence. It emphasizes enhancing your skills for competitive advantage by understanding, creating, communicating, and delivering customer value in the AI era. You will explore AI's practical applications from AI-based analytics, decision-making tools, chatbots, to AI-driven content creation, optimizing customer journeys and personalizing marketing content. The course also addresses crucial ethical issues, such as privacy and algorithmic bias, in AI marketing.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
discuss the philosophical and conceptual foundations of AI for application in Marketing
- 2
develop AI-driven marketing solutions using appropriate concepts, models, techniques for for business challenges
- 3
evaluate AI-driven marketing for commitment to ethical and socially responsible business solutions.
Workload and teaching
- Tutorials24 hours
- Teaching approachActive learning
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
MKM3500 is part of 2 areas of study in the 2025 handbook.
Contacts
- Chief Examiners
- Mr Shafiullah Anis
Common questions
What are the prerequisites for MKM3500?
You need MKM2300 before you enrol.
When is MKM3500 offered?
In 2025, MKM3500 runs in Semester 1 at Malaysia.
How much work is MKM3500?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKM3500 have an exam?
No. MKM3500 has 1 assessment task and no exam.
Which majors and minors include MKM3500?
MKM3500 is part of Digital marketing ; and Food science and business.