Area of studyUndergraduate

DIGMRKTG02 Digital marketing

Faculty of Business and Economics

Digital marketing (DIGMRKTG02) is an area of study worth 24 credit points, listing 4 units, taught at Malaysia.

Credit points: 24
Units: 4
Campus: Malaysia

The 2027 handbook has no page for DIGMRKTG02. This is its 2023 entry, the latest one.

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Requisite map

Overview

Digital marketing enables conversations with customers, disseminates information, allows for queries, and resolves issues. The Digital Marketing minor provides an opportunity for you to learn the skills of creating, processing, and manipulating digital content for businesses. These skills help set strategic direction for organizations allowing for competitive advantage while satisfying customers.

Availability
Digital marketing is listed in B2026 Bachelor of Business and Commerce at Malaysia as a minor.

Structure

Minor requirements (24 points)24 credit points

You must complete the following four units:

Learning outcomes

In addition to achieving the broad outcomes of your course, and successfully completing this area of study, you will be able to:

1
Demonstrate knowledge and skills to contribute to digital marketing decisions and be capable of responding to strategic digital marketing challenges

Common questions

What units are in Digital marketing?

It lists 4 units, including MKW1120, MKW2420, MKW2440 and MKW3300. The structure above shows which are required and which you choose.

Area of study details

Type: Area of study
Study level: Undergraduate
Credit points: 24

Faculty: Faculty of Business and Economics
Handbook years: 2023