PUBLREL01 Public relations

This specialisation will prepare you for a public relations career. It develops a critical understanding of all aspects of communication management and the role of strategic public relations in society, with an emphasis on ethical communication and stakeholder engagement. You will develop a strong understanding of the public relations industry in Australia and internationally alongside public relations theory. You will learn to research, develop, implement and evaluate strategic communication plans. You will work with real-client organisations and learn from industry case studies and research reports, in order to gain the advanced skills in communication, content creating and media production you need for professional practice in a complex and dynamic communication environment.

Availability
Public relations is listed in A2002 Bachelor of Media Communication at Caulfield as an undergraduate specialisation.