PUBLREL01 Public relations
Faculty of Arts
Public relations (PUBLREL01) is a specialisation worth 36 credit points, listing 19 units, taught at Caulfield. It is offered in 1 course: Bachelor of Media Communication.
- Credit points
- 36
- Units
- 19
- Campus
- Caulfield
- Offered in
- 1 course
This is the 2025 handbook entry. See the 2026 entry.
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Requisite map
Overview
This specialisation will prepare you for a public relations career. It develops a critical understanding of all aspects of communication management and the role of strategic public relations in society, with an emphasis on ethical communication and stakeholder engagement. You will develop a strong understanding of the public relations industry in Australia and internationally alongside public relations theory. You will learn to research, develop, implement and evaluate strategic communication plans. You will work with real-client organisations and learn from industry case studies and research reports, in order to gain the advanced skills in communication, content creating and media production you need for professional practice in a complex and dynamic communication environment.
Availability
Public relations is listed in A2002 Bachelor of Media Communication at Caulfield as an undergraduate specialisation.
Structure
Rules
Level 2 cornerstone units12 credit points
Level 3 capstone units12 credit points
Note:
If you complete ATS3645 Journalism and global change in the Journalism specialisation, you must complete an alternative unit from the list of capstone units.
If you complete ATS3992 Working with artificial intelligence as part of the Media specialisation, you must select an alternative unit from the list of capstone units.
A unit cannot be counted towards two specialisations.
Public relations elective units12 credit points
Note: ATS1280 is listed as a gateway for both Public relations and Media specialisations. If you have completed ATS1280 Understanding the media as part of the Media specialisation you will need to complete ATS1298 Professional writing as part of your gateway requirement.
- ATS1298Professional writingNo reviews yet6 cp
- ATS2169PhotojournalismNo reviews yet6 cp
- ATS2324Climate change communicationNo reviews yet6 cp
- ATS2439Youth media: Understanding media researchNo reviews yet6 cp
- ATS2781Journalism, law and ethicsNo reviews yet6 cp
- ATS3222Developing research literacyNo reviews yet6 cp
- ATS3306Digital storytellingNo reviews yet6 cp
- ATS3324Lifestyle journalismNo reviews yet6 cp
- ATS3964Gender, race and media practicesNo reviews yet6 cp
- CDS2511Branding for designersNo reviews yet6 cp
- CDS2523Creative visualisationNo reviews yet6 cp
- DGN3203Design for culture and heritageNo reviews yet6 cp
- MKF3461Marketing communicationNo reviews yet6 cp
Courses that offer it
Contacts
- Academic Coordinators
- Dr Kate Fitch